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Advertising is being creative and creativity is the ability to evolve ways to effectively package or place products or services in ways that appeal to prospective consumers. Creativity involves selecting the right media, colours, body text, packaging, and designing the perfect campaign strategy that would elicit the right response from your audience. This book takes you through the basic creative platform needed for effective advertising. This book has twenty-three chapters of very interesting topics on principles and techniques of creativity. It is written in simple language easy for comprehension for anyone interested in creative advertising.