Basics Graphic Design 03: Idea Generation - Leonard, Neil; Ambrose, Gavin
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This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context, and materials as well as the many levels of idea generation, from the macro to the micro, from brain storming to more focused, selective, and strategic systems.

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Produktbeschreibung
This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context, and materials as well as the many levels of idea generation, from the macro to the micro, from brain storming to more focused, selective, and strategic systems.
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Autorenporträt
Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.