Be The 5 - Godfrey, Richard
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95% of all digital projects fail to deliver value. Why? Because digital is everyone's job. If you think digital is something that you can leave to your IT department to manage then you will never harness its true power. The best companies today bring digital into everything they do. They use it to innovate, to increase profits, to create both a better culture and happier workforce. But they are in the minority. If you want to grow and evolve on a career or business level, then there is no hiding from digital. Yet leaders who aren't from technical backgrounds are often hesitant about stepping…mehr

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Produktbeschreibung
95% of all digital projects fail to deliver value. Why? Because digital is everyone's job. If you think digital is something that you can leave to your IT department to manage then you will never harness its true power. The best companies today bring digital into everything they do. They use it to innovate, to increase profits, to create both a better culture and happier workforce. But they are in the minority. If you want to grow and evolve on a career or business level, then there is no hiding from digital. Yet leaders who aren't from technical backgrounds are often hesitant about stepping up to digital challenges or getting involved in digital at all. They feel out of their depth and terrified about getting it wrong publicly or wasting money. This book will teach you a simple, repeatable process that will give you the confidence to ensure that you are in the 5% who get it right, especially if you're not from a technical background. Richard Godfrey is the IT outsider. He's self-taught. He speaks your language. He joins up the work of leadership teams with their own IT departments for the benefit of the business as a whole. In this book, he shares 5 easy steps to successfully navigate any digital project. So now you have no excuse.
Autorenporträt
Richard Godfrey, CEO and co-founder of Rocketmakers (www.rocketmakers.com), is a seasoned technologist, investor and entrepreneur. With 30+ years of experience at Rocketmakers, Microsoft, and Deloitte, he has delivered hundreds of apps and systems. https://www.linkedin.com/in/richardgodfreyrocketmakers After working with countless entrepreneurs to help their dream apps come to life over the last few decades, various obstacles and common questions have emerged that almost everyone faces. This book is my guide, from the initial concept through every step to launch and beyond, that highlights those patterns and answers many of those FAQ's. If you've got an idea for an app, that's great news and this book is 100% for you. My promise is that it will help you identify and navigate the many challenges and opportunities as well as giving pointers to further reading when you need it.