Before You Know It - Bargh, John
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And most crucial of all: if we understood how our unconscious worked â if we knew why we do what we do â could we finally, fundamentally, know ourselves?From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do.

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Produktbeschreibung
And most crucial of all: if we understood how our unconscious worked â if we knew why we do what we do â could we finally, fundamentally, know ourselves?From checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do.
Autorenporträt
John Bargh, PhD is a social and cognitive psychologist and the world's leading expert on the unconscious mid. He is the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation and Evaluation) Laboratory.
Rezensionen
John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book. Malcolm Gladwell, author of 'Blink' and 'David and Goliath'