Before You Start Up is a practical, no-nonsense guide for aspiring entrepreneurs who are dreaming of launching their own business but don't know where to begin. Written by Pankaj Goyal, a successful entrepreneur and Harvard MBA, this book takes you through the critical mental, emotional, and strategic groundwork you need before starting up. From validating your idea and assessing your readiness to understanding personal trade-offs and building the right mindset, this book offers clarity, structure, and direction to turn ambition into action. It's not just about launching--it's about launching smart. Think. Plan. Prepare. Then start. * Reflect on your motivations, goals, and risks through practical exercises and frameworks. * Explore the foundational questions every aspiring entrepreneur must ask before taking the leap. * Build the right mindset before you build your business. * Discover how to validate your idea, build a support system, and mentally prepare for entrepreneurship. * Learn from real-life examples and personal stories that bring startup truths to life.
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