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This book explores the transformative potential of integrating behavioural economics and computational intelligence to address today s complex sustainability challenges. Featuring contributions from global experts across disciplines including economics, cognitive science, data analytics, and environmental studies it presents innovative frameworks and AI-driven strategies for informed, ethical, and sustainable decision-making. Topics include behavioural modelling, neuroeconomics, policy simulation, and intelligent governance. Bridging theory and practice, the book is ideal for researchers, policymakers, and practitioners seeking data-informed solutions that centre both human behaviour and technological advancement. It is a timely resource for building equitable, efficient, and future-ready systems in a rapidly evolving world.