Jim Mann

Beijing Jeep

A Case Study Of Western Business In China

• Gebundenes Buch

Produktbeschreibung

In this updated, paperback version of BEIJING JEEP, journalist Jim Mann traces the history of the stormy relationship between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 352
• Erscheinungstermin: 13. Juni 2019
• Englisch
• Abmessung: 235mm x 157mm x 23mm
• Gewicht: 661g
• ISBN-13: 9780367096120
• ISBN-10: 0367096129
• Artikelnr.: 57383736

Inhaltsangabe

Introduction
Outside Looking In
Making the Deal
Mao Tais and Friendship
Getting Nowhere
Bargaining Around the World
Hoopla
Ceremonial Occasions
Presidents and Megabucks
Living in China: The Lost Boys
Arriving at the Plant
Chinese Consumers and Japan
Launching the Cherokee
The Newcomer
Of Premiers and Rockefellers
An Outpouring of Grievances
Inside the Plant: The Cultural Divide
Showdown in May
Model Company
Outside the Model
Reforming Beijing Jeep
The Return
Corporate Takeover in the Peoples Republic
Departures
A Very Long Haul
Exodus
Conclusion
Epilogue