Beyond behaviour change - Fiona Spotswood
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Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in `behaviour changeâ across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.

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Produktbeschreibung
Multidisciplinary in approach, this book is the first to draw together insights from a range of leading academics and thinkers in `behaviour changeâ across a range of disciplines including public health, transport, marketing and the environment to discuss new innovations in practice and research.
Autorenporträt
Dr Fiona Spotswood is a critical marketer based at Bristol Business School, University of the West of England. Her research uses practice theory to explore the impact of marketing on 'wicked' problems.