Patricia J. Parsons

Beyond Persuasion

Communication Strategies for Healthcare Managers in the Digital Age

• Gebundenes Buch

Produktbeschreibung

Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.

Produktdetails

• Verlag: University of Toronto Press
• Revised edition
• Seitenzahl: 216
• Erscheinungstermin: 11. November 2013
• Englisch
• Abmessung: 231mm x 155mm x 20mm
• Gewicht: 454g
• ISBN-13: 9781442647213
• ISBN-10: 1442647213
• Artikelnr.: 40034253

Autorenporträt

Patricia J. Parsons is Professor of Communication Studies at Mount Saint Vincent University in Halifax.

Inhaltsangabe

Preface
Level I Personal and Professional Foundations
Chapter 1 Communication: A Management Tool
Chapter 2 The Strategic Communication Process
Chapter 3 Interpersonal Skills
Chapter 4 Put it in Writing
Chapter 5 Presentations that Deliver
Chapter 6 Fundamentals of Social Media
Level II It All Begins at Home
Chapter 7 Communicating In-House
Chapter 8 Communicating Strategically With Your Board
Chapter 9 Working with P.R. & Corporate Communications
Level III The World Outside
Chapter 10 Creating Community Relationships
Chapter 11 Media Relations Process & Practices
Level IV Crises & Issues
Chapter 12 Communication in a Crisis
Chapter 13 A View to the Future
Bibliography
About the Author