John Burns, Chris Porter

Big Shifts Ahead

Demographic Clarity for Business

• Gebundenes Buch

Produktbeschreibung

"Demographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore. John Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends."--book jacket

Produktdetails

• Verlag: Advantage Media Group, Inc.
• Seitenzahl: 268
• Erscheinungstermin: 11. Oktober 2016
• Englisch
• Abmessung: 238mm x 165mm x 27mm
• Gewicht: 597g
• ISBN-13: 9781599327228
• ISBN-10: 1599327228
• Artikelnr.: 45514066

Autorenporträt

JOHN BURNS has helped executives form demographic-based strategies for more than 27 years. He wrote this book to create clarity for himself and his clients. John is a highly regarded consultant and speaker and is the CEO of John Burns Real Estate Consulting. He earned his BA in economics from Stanford University and his MBA from UCLA.

Inhaltsangabe

INTRODUCTION PART ONE: CONCLUSIONS AND NEW FRAMEWORKS 1: CONCLUSIONS 2:
GENERATIONS BY DECADE 3: THE 4 BIG INFLUENCERS PART TWO: THE BIGGEST
DEMOGRAPHIC OPPORTUNITIES 4: RISE OF THE WORKING WOMAN 5: A WAVE OF
AFFLUENT IMMIGRANTS 6: RETIREE EXPLOSION UNDERWAY 7: FINALLY LEAVING THE
NEST PART THREE: LIFESTYLE SHIFTS 8: RENTING IN THE SHARING ECONOMY 9:
HEADING SOUTH IN DROVES 10: A NEW SURBAN(TM) WAY OF LIFE APPENDIX 1:
NEIGHBORHOOD CLASSIFICATIONS APPENDIX 2: MORE FORECAST TABLES
ACKNOWLEDGMENTS ABOUT THE AUTHORS EXHIBIT LIST INDEX