This step-by-step guide to medical technology innovation, now in color, has been rewritten to address the new era of value-based healthcare and globalization. Written by a team of experts, it follows their proven process for identification, invention, and implementation, and provides practical examples and advice through case studies and videos.
This step-by-step guide to medical technology innovation, now in color, has been rewritten to address the new era of value-based healthcare and globalization. Written by a team of experts, it follows their proven process for identification, invention, and implementation, and provides practical examples and advice through case studies and videos.
Paul Yock is the Weiland Professor and Founding Co-Chair of the Stanford Department of Bioengineering, with a joint appointment in Cardiovascular Medicine and courtesy appointments in Mechanical Engineering and Operations, Information, and Technology in the Graduate School of Business. He founded and directs the Program in Biodesign, a unit of Stanford's Bio-X initiative that focuses on invention and technology transfer related to biomedical engineering. He is internationally known for his work in inventing, developing, and testing new devices, including the Rapid Exchange(TM) angioplasty/stent system, which is now the primary system in use worldwide, and the Doppler-guided access system known as the Smart Needle(TM) and PD-Access(TM). Dr Yock has cofounded several medical technology companies, including Cardiovascular Imaging Systems, acquired by Boston Scientific.
Inhaltsangabe
Preface Focus on value Global perspectives Process insights Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus 1.2 Needs exploration 1.3 Need statement development Case study Stage 2. Needs Screening: 2.1 Disease state fundamentals 2.2 Existing solutions 2.3 Stakeholder analysis 2.4 Market analysis 2.5 Needs selection Case study Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation 3.2 Initial concept selection Case study Stage 4. Concept Screening: 4.1 Intellectual property basics 4.2 Regulatory basics 4.3 Reimbursement basics 4.4 Business models 4.5 Concept exploration and testing 4.6 Final concept selection Case study Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy 5.2 R&D strategy 5.3 Clinical strategy 5.4 Regulatory strategy 5.5 Quality management 5.6 Reimbursement strategy 5.7 Marketing and stakeholder strategy 5.8 Sales and distribution strategy 5.9 Competitive advantage and business strategy Case study Stage 6. Business Planning: 6.1 Operating plan and financial model 6.2 Strategy integration and communication 6.3 Funding approaches 6.4 Alternate pathways Case study About the author team Image credits Glossary Index.
Preface Focus on value Global perspectives Process insights Part I. Identify: Stage 1. Needs Finding: 1.1 Strategic focus 1.2 Needs exploration 1.3 Need statement development Case study Stage 2. Needs Screening: 2.1 Disease state fundamentals 2.2 Existing solutions 2.3 Stakeholder analysis 2.4 Market analysis 2.5 Needs selection Case study Part II. Invent: Stage 3. Concept Generation: 3.1 Ideation 3.2 Initial concept selection Case study Stage 4. Concept Screening: 4.1 Intellectual property basics 4.2 Regulatory basics 4.3 Reimbursement basics 4.4 Business models 4.5 Concept exploration and testing 4.6 Final concept selection Case study Part III. Implement: Stage 5. Strategy Development: 5.1 IP strategy 5.2 R&D strategy 5.3 Clinical strategy 5.4 Regulatory strategy 5.5 Quality management 5.6 Reimbursement strategy 5.7 Marketing and stakeholder strategy 5.8 Sales and distribution strategy 5.9 Competitive advantage and business strategy Case study Stage 6. Business Planning: 6.1 Operating plan and financial model 6.2 Strategy integration and communication 6.3 Funding approaches 6.4 Alternate pathways Case study About the author team Image credits Glossary Index.
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