A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity.
A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity.
Patricia A. Banks (Harvard University Ph.D. & A.M./Spelman College B.A.) is Professor of Sociology and a faculty member in the Program in Africana Studies and the Program in Entrepreneurship, Organizations, and Society at Mount Holyoke College. She is author of Represent: Art and Identity Among the Black Upper-Middle Class (2010).
Inhaltsangabe
1. Diversity Capital 2. The Racial Return 3. Racism Rehab 4. Cultivating Consumers 5. The Party of the Year 6. Gospel and the Golden Arches 7. #AfropunkWeSeeYou 8. Branding Diversity
1. Diversity Capital 2. The Racial Return 3. Racism Rehab 4. Cultivating Consumers 5. The Party of the Year 6. Gospel and the Golden Arches 7. #AfropunkWeSeeYou 8. Branding Diversity
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