Blockchain Technology

Unlocking the Value of 3ts in Business World
Herausgeber: Chauhan, Richa; Kaul, Vidhi

• Gebundenes Buch

Produktbeschreibung

Discusses the role of blockchain technology in promoting higher effectiveness in new business modeling in different industries. It looks at the incorporation of blockchain technology alongwith artificial intelligence, in business sectors like banking, finance, tourism, marketing, logistics, supply chains, etc.

Produktdetails

• Verlag: Apple Academic Press
• Seitenzahl: 392
• Erscheinungstermin: 21. Oktober 2025
• Englisch
• ISBN-13: 9781998511907
• ISBN-10: 1998511901
• Artikelnr.: 74533165

Autorenporträt

Richa Chauhan, PhD, MBA, is Assistant Professor (Senior Grade) at the Jaypee Business School at the Jaypee Institute of Information Technology, Noida, India. With more than 14 years as an academician, she has contributed to many research endeavors on emotional intelligence, spirituality, indigenous management, blockchain, and consumer behavior. She has authored papers published in many national and international journals. Dr. Chauhan earned her MBA from ICFAI University, Dehradun, and PhD in Management from Banasthali Vidyapith, India. Vidhi Kaul, PhD, is a Visiting Faculty at Banasthali Vidyapith, Rajasthan, India. She was formerly Assistant Professor at S. S. Jain Subodh P. G. Mahila Mahavidhyalaya, Jaipur, India, as well as at St. Xavier's College, Jaipur, India, where she headed the Department of Business Administration from 2012-2014. With teaching experience of more than 12 years, she was also actively involved in student career counseling and has contributed to a book on personality development. She has published a number of research papers in peer-reviewed journals and has contributed chapters in books. Dr. Kaul completed her master's and doctorate degrees in Commerce at the P.G. School of Commerce, University of Rajasthan, India.

Inhaltsangabe

1. Blockchain: A Key Enabler of Futuristic Industry 5.0 Solutions. 2.
Blockchain Technology: Transforming the Future Outlook of the Banking
Sector. 3. Design and Development of Blockchain Smart Contracts for
Multi-Level Marketing. 4. The Future of Fashion in the Age of the
Metaverse. 5. Blockchain and Green Finance for Sustainable Development. 6.
Enhancing Resilience and Visibility in Green Supply Chains with Blockchain
Technology. 7. Blockchain in Tourism: Revolutionizing Travel and
Hospitality. 8. Technological Edge: "Artificial Intelligence and
Blockchain" - Its Impact and Role in National Defense. 9. An Analytic
Hierarchy Process Approach to Prioritize the Critical Success Factors of
Blockchain Technology: A Study in the Healthcare Sector. 10. Building
Digital Advertising Through Blockchain Technology. 11. Emerging Role of
Blockchain Technology in the Banking Sector. 12. A Comprehensive Review of
Blockchain in the Fashion Industry: With Special Reference to Traceability,
Transparency, and Product Authenticity in the Supply Chain. 13.
Revolutionizing HR: Blockchain Unleashed for a Bright Future. 14. A
Systematic Literature Review of Determinants Affecting the Adoption of
Blockchain Technology in Organizations: TOE Framework Perspective.