Brand Breakthrough - Agin, Margie
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Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company. Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid. Inside, you'll find a step-by-step framework to: Define a brand personality that matches your company's unique culture Articulate how you help customers succeed…mehr

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Produktbeschreibung
Brand Breakthrough is a book for business leaders, marketers, salespeople, PR folks, content strategists, copywriters, and anyone who wants to leverage the power of brand to grow a company. Packed with case studies, first-person interviews with top marketers, and hands-on activities, Brand Breakthrough will inspire and empower you to navigate your company's brand journey. It includes lessons learned the hard way and "gotchas" to avoid. Inside, you'll find a step-by-step framework to: Define a brand personality that matches your company's unique culture Articulate how you help customers succeed in ways competitors can't Convey your brand personality in content, campaigns and conversations Build consensus and excitement for a brand launch Measure the impact of brand personality on your business goals
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Autorenporträt
Award-winning marketer Margie Agin helps companies clarify their brand positioning, develop content-driven campaigns, and accelerate sales. She is the founder of Centerboard Marketing, a marketing consultancy located in the Washington, DC area since 2012. Previously, she led marketing teams at Blackboard and Cisco and taught content marketing at Johns Hopkins University. Over a 20+ year career Margie has combined curiosity about people, strategic thinking, research, and sharp writing to help companies build exceptional marketing programs. When she's isn't busy wrangling a business and two kids, she also speaks at conferences, teaches, cooks, and travels whenever she possibly can. Margie is a proud graduate of Tufts University and American University. She lives in Falls Church, Virginia with her husband Art, daughter Abigail, and son Nate. To learn more about Margie and Centerboard Marketing visit www.centerboard-marketing.com.