Kevin Perlmutter

Brand Desire

Spark Customer Interest Using Emotional Insights

• Broschiertes Buch

Produktbeschreibung

Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.

Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 16666
• Seitenzahl: 234
• Erscheinungstermin: 3. Juli 2025
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 402g
• ISBN-13: 9781398621046
• ISBN-10: 1398621048
• Artikelnr.: 71743939

Autorenporträt

Kevin Perlmutter

Inhaltsangabe

Section
ONE: Feel Chapter
01: Evolving Brand Strategy Chapter
02: Shifting from "About Us" to "For You": AT&T Performing Arts Center Case Study Section
TWO: Focus Chapter
03: Discovering Emotional Insights Chapter
04: Finding a Durable Competitive Advantage: Sundless Case Study Section
THREE: Connect Chapter
05: Developing Brand Benefits & Invitations Chapter
06: Turning Customers into Heroes: Blue Ridge Case Study Section
FOUR: Evolve Chapter
07: Designing Brand Expression & Experiences Chapter
08: Amplifying the Most Compelling Brand Benefits: Scratch Event DJs Case Study Chapter
09: Differentiating on Brand Experience: ServiceByte Case Study Section
FIVE: Lead Chapter
10: Revealing Emotional Insights with Research Chapter
11: Championing Customer Centricity Chapter
12: Sustaining Ongoing Brand Evolution: Rise Case Study Chapter
13: Embracing Your Limbic Sparks Mindset Section
SIX: Glossary