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Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.
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Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Artikelnr. des Verlages: 16666
- Seitenzahl: 264
- Erscheinungstermin: 3. Juli 2025
- Englisch
- Abmessung: 234mm x 156mm x 17mm
- Gewicht: 402g
- ISBN-13: 9781398621046
- ISBN-10: 1398621048
- Artikelnr.: 71743939
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page Ltd
- Artikelnr. des Verlages: 16666
- Seitenzahl: 264
- Erscheinungstermin: 3. Juli 2025
- Englisch
- Abmessung: 234mm x 156mm x 17mm
- Gewicht: 402g
- ISBN-13: 9781398621046
- ISBN-10: 1398621048
- Artikelnr.: 71743939
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands attract and retain customers. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Throughout Kevin's 30+ year career, including his time as Senior Director of Brand Strategy at Interbrand, he's worked with dozens of top global and regional brands in various roles and has consistently guided the development of more effective methods for brand evolution and engagement.
Section
ONE: Feel Chapter
01: Evolving Brand Strategy Chapter
02: Shifting from "About Us" to "For You": AT&T Performing Arts Center Case Study Section
TWO: Focus Chapter
03: Discovering Emotional Insights Chapter
04: Finding a Durable Competitive Advantage: Sundless Case Study Section
THREE: Connect Chapter
05: Developing Brand Benefits & Invitations Chapter
06: Turning Customers into Heroes: Blue Ridge Case Study Section
FOUR: Evolve Chapter
07: Designing Brand Expression & Experiences Chapter
08: Amplifying the Most Compelling Brand Benefits: Scratch Event DJs Case Study Chapter
09: Differentiating on Brand Experience: ServiceByte Case Study Section
FIVE: Lead Chapter
10: Revealing Emotional Insights with Research Chapter
11: Championing Customer Centricity Chapter
12: Sustaining Ongoing Brand Evolution: Rise Case Study Chapter
13: Embracing Your Limbic Sparks Mindset Section
SIX: Glossary
ONE: Feel Chapter
01: Evolving Brand Strategy Chapter
02: Shifting from "About Us" to "For You": AT&T Performing Arts Center Case Study Section
TWO: Focus Chapter
03: Discovering Emotional Insights Chapter
04: Finding a Durable Competitive Advantage: Sundless Case Study Section
THREE: Connect Chapter
05: Developing Brand Benefits & Invitations Chapter
06: Turning Customers into Heroes: Blue Ridge Case Study Section
FOUR: Evolve Chapter
07: Designing Brand Expression & Experiences Chapter
08: Amplifying the Most Compelling Brand Benefits: Scratch Event DJs Case Study Chapter
09: Differentiating on Brand Experience: ServiceByte Case Study Section
FIVE: Lead Chapter
10: Revealing Emotional Insights with Research Chapter
11: Championing Customer Centricity Chapter
12: Sustaining Ongoing Brand Evolution: Rise Case Study Chapter
13: Embracing Your Limbic Sparks Mindset Section
SIX: Glossary
Section
ONE: Feel Chapter
01: Evolving Brand Strategy Chapter
02: Shifting from "About Us" to "For You": AT&T Performing Arts Center Case Study Section
TWO: Focus Chapter
03: Discovering Emotional Insights Chapter
04: Finding a Durable Competitive Advantage: Sundless Case Study Section
THREE: Connect Chapter
05: Developing Brand Benefits & Invitations Chapter
06: Turning Customers into Heroes: Blue Ridge Case Study Section
FOUR: Evolve Chapter
07: Designing Brand Expression & Experiences Chapter
08: Amplifying the Most Compelling Brand Benefits: Scratch Event DJs Case Study Chapter
09: Differentiating on Brand Experience: ServiceByte Case Study Section
FIVE: Lead Chapter
10: Revealing Emotional Insights with Research Chapter
11: Championing Customer Centricity Chapter
12: Sustaining Ongoing Brand Evolution: Rise Case Study Chapter
13: Embracing Your Limbic Sparks Mindset Section
SIX: Glossary
ONE: Feel Chapter
01: Evolving Brand Strategy Chapter
02: Shifting from "About Us" to "For You": AT&T Performing Arts Center Case Study Section
TWO: Focus Chapter
03: Discovering Emotional Insights Chapter
04: Finding a Durable Competitive Advantage: Sundless Case Study Section
THREE: Connect Chapter
05: Developing Brand Benefits & Invitations Chapter
06: Turning Customers into Heroes: Blue Ridge Case Study Section
FOUR: Evolve Chapter
07: Designing Brand Expression & Experiences Chapter
08: Amplifying the Most Compelling Brand Benefits: Scratch Event DJs Case Study Chapter
09: Differentiating on Brand Experience: ServiceByte Case Study Section
FIVE: Lead Chapter
10: Revealing Emotional Insights with Research Chapter
11: Championing Customer Centricity Chapter
12: Sustaining Ongoing Brand Evolution: Rise Case Study Chapter
13: Embracing Your Limbic Sparks Mindset Section
SIX: Glossary