Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.
Chapter 00: Introduction: Welcome to the Global Village Section ONE: The Foundation of Marketing and Branding Chapter 01: What is Marketing and Why Does it Matter? Chapter 02: The What, Why and How of Brand Section TWO: Culture, Consumers and Communication Chapter 03: Lower the Waterline: Navigating Cultural Landscapes Chapter 04: Back to Basics: Cross Cultural Communication is Anything But! Chapter 05: The Twenty Seconds Rule: Understanding the Local Consumer Section THREE: Creating Value Across Cultures Chapter 06: Born in Borneo: Innovating Products for Cultural Value Chapter 07: Give the Customer a Melon: Service Brings Culture to Life Chapter 08: Found in Translation: Brand Flexing Across Culture Chapter 09: How Global is Your Website? Digital Marketing Across Cultures Chapter 10: Adding Complexity: Building a Global B2B Brand Section FOUR: Connecting the Global Dots Chapter 11: The Two Most Important Words in French: Building Teams Across Cultures Chapter 12: Expanding Horizons: Building a Global Career Chapter 13: Conclusion: The Journey Continues
Chapter 00: Introduction: Welcome to the Global Village Section ONE: The Foundation of Marketing and Branding Chapter 01: What is Marketing and Why Does it Matter? Chapter 02: The What, Why and How of Brand Section TWO: Culture, Consumers and Communication Chapter 03: Lower the Waterline: Navigating Cultural Landscapes Chapter 04: Back to Basics: Cross Cultural Communication is Anything But! Chapter 05: The Twenty Seconds Rule: Understanding the Local Consumer Section THREE: Creating Value Across Cultures Chapter 06: Born in Borneo: Innovating Products for Cultural Value Chapter 07: Give the Customer a Melon: Service Brings Culture to Life Chapter 08: Found in Translation: Brand Flexing Across Culture Chapter 09: How Global is Your Website? Digital Marketing Across Cultures Chapter 10: Adding Complexity: Building a Global B2B Brand Section FOUR: Connecting the Global Dots Chapter 11: The Two Most Important Words in French: Building Teams Across Cultures Chapter 12: Expanding Horizons: Building a Global Career Chapter 13: Conclusion: The Journey Continues
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
