Andere Kunden interessierten sich auch für
![Systematic Consumer-Driven Innovation in Mature Food Categories]( "Systematic Consumer-Driven Innovation in Mature Food Categories")
Systematic Consumer-Driven Innovation in Mature Food Categories52,99 €![SELF-IDENTITY AND BRAND]( "SELF-IDENTITY AND BRAND")
SELF-IDENTITY AND BRAND47,99 €![Brand Presentation on Consumer Preferences Of Rice in Singapore]( "Brand Presentation on Consumer Preferences Of Rice in Singapore")
Brand Presentation on Consumer Preferences Of Rice in Singapore32,99 €![AI Driven Service]( "AI Driven Service")
AI Driven Service29,99 €![Differences Between Vichy Brand Image and Vichy Brand Identity]( "Differences Between Vichy Brand Image and Vichy Brand Identity")
Differences Between Vichy Brand Image and Vichy Brand Identity36,99 €![Consumer-Driven Demand and Operations Management Models]( "Consumer-Driven Demand and Operations Management Models")
Consumer-Driven Demand and Operations Management Models134,99 €![Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations]( "Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations")
Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations83,99 €
The purpose of this monograph is to understand the elements which exist within a brand and how they can impact the consumer. This paper will examine how consumers perceive brands with the use of Aaker s personality dimensions and also use Fournier s brand typology to recognise and disclose relationships. A total of one hundred individuals completed each questionnaire; the results illustrated a correlation between the most descriptive brands and those which were ranked most desirable. The second questionnaire provided insight into the perceived personality of the brand, in the eyes of the consumer. The results indicated that each of the four brands clearly expressed one personality trait. Research findings from the interviews provided insight into the brand typologies and how they are created. This process allowed an understanding into the importance of logo s, symbols and name to the consumer to be understood. An important finding was that of the celebrity brand and its impact upon consumers, another finding was the use of brands to express an image by adapting the perceived personality of the brand.