Brand Licensing for Dummies - Ekstract, Steven; Seltzer, Stu
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Drive revenue growth through brand licensing Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing. Inside... * Grasp the basics of a…mehr

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Produktbeschreibung
Drive revenue growth through brand licensing Licensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trusted brands. This book shows both sides how to create win-win licensing deals that expand market reach and build lasting partnerships. Get jargon-free advice on identifying and evaluating potential partners, negotiating successful agreements, and navigating the legal essentials with confidence. This guide helps you deliver the full potential of brand licensing. Inside... * Grasp the basics of a licensing deal * Discover which license can grow your business * Evaluate new licensing opportunities * Build win-win partnerships * Develop smart licensing strategies * Navigate legal terms with ease * Launch licensed products that sell
Autorenporträt
Steven Ekstract co-founded License!, a leading business publication and news source for the global consumer products licensing industry. He is also Founder and Organizer of NYC Summit: The Business of Brand Licensing-an annual conference for global licensing industry executives. Ekstract also writes a regular column for License Global. Stu Seltzer is the president of Seltzer Licensing Group, a leading global agency (SeltzerLicensing.com). He is a member of the Licensing International Hall of Fame (Class of 2024) and has taught Brand Licensing at New York University for over 20 years.