Lydia Michael is the owner of Blended Collective, a marketing and brand consultancy at the intersection of strategy, positioning, and growth. She also serves as an adjunct professor and speaker dedicated to helping brands and organizations uncover who they are and bring their story to life through human-centered, emotionally resonant marketing. Based in Detroit, Michigan, the author has worked across industries, from global brands like Deloitte and L'Oréal to Grammy-winning musicians, managing operations, marketing, and brand development internationally. Her work has received numerous marketing awards. She holds a B.S. in Marketing from Wayne State University and an M.B.A. in International Management from Pforzheim University in Germany. She's also an alumna of the Goldman Sachs 10,000 Small Businesses program.
Inhaltsangabe
Section 00: Introduction; Section ONE: The brand love foundation; Chapter 01: Why brand love?; Chapter 02: Brand desire and intimacy; Chapter 03: Fostering self identification and belonging; Section TWO: Emotional drivers; Chapter 04: Living brand authenticity; Chapter 05: Embracing purpose and sustainability; Chapter 06: Building trust and encouraging inclusion; Chapter 07: Personalizing the customer experience; Chapter 08: Being human and nostalgic; Section THREE: Rational drivers; Chapter 09: Relevance, differentiation and consistency; Chapter 10: Experience, innovation and convenience; Section FOUR: Love reinforced; Chapter 11: Love brand lockdown; Chapter 12: Conclusion;
