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Brand New: How Entrepreneurs Earned Customers' Trust, from Wedgewood to Dell - Koehn, Nancy F.
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Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today's brand builders in both traditional and electronic worlds. 3 photo inserts.

Produktbeschreibung
Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today's brand builders in both traditional and electronic worlds. 3 photo inserts.
Autorenporträt
Nancy F. Koehn is an Associate Professor of Business Administration at Harvard Business School.