Chapter 01: Brand storytelling: what is it?; Chapter 02: Where do I start? Introduction to Design Thinking; Chapter 03: The magic and magic tricks in story'; Chapter 04: IMC reimagined: building an integrated marketing plan with story; Chapter 05: The brand story hero: putting your customer at the heart of your brand story; Chapter 06: If story is magic, vulnerability is the magic wand; Chapter 07: Ethics in storytelling: when to use your secret weapons; Chapter 08: Immersive storytelling: exploring the story experience; Chapter 09: Your best brand storytellers in the digital age: employees and influencers; Chapter 10: Marketing (actually, testing) your brand story; Chapter 11: Benchmarking your brand story; Chapter 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter 15: The Storytelling Workbook: Your step by step guide to designing brand stories;
Chapter 01: Brand storytelling: what is it?; Chapter 02: Where do I start? Introduction to Design Thinking; Chapter 03: The magic and magic tricks in story'; Chapter 04: IMC reimagined: building an integrated marketing plan with story; Chapter 05: The brand story hero: putting your customer at the heart of your brand story; Chapter 06: If story is magic, vulnerability is the magic wand; Chapter 07: Ethics in storytelling: when to use your secret weapons; Chapter 08: Immersive storytelling: exploring the story experience; Chapter 09: Your best brand storytellers in the digital age: employees and influencers; Chapter 10: Marketing (actually, testing) your brand story; Chapter 11: Benchmarking your brand story; Chapter 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter 15: The Storytelling Workbook: Your step by step guide to designing brand stories;
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