Brand the Author (Not the Book) - Chase, Karen A.
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¿ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand. This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan. This workbook will guide you through steps to:Structure realistic hours for writing versus marketing Craft your particular author message Outline how to connect with your…mehr

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Produktbeschreibung
¿ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand. This easy-to-follow (and often fun) step-by-step workbook-developed by an author and branding professional-will help you structure your own written author brand plan. This workbook will guide you through steps to:Structure realistic hours for writing versus marketing Craft your particular author message Outline how to connect with your targeted readers better Select your author platform tools (digital, social media, and more) Prioritize a plan to build your author platform tools Establish standards for your author logo, graphics, and materials Create a brand that is unique, consistent, and authentic At the end of this comprehensive yet simple guide you will have a strategic written author brand plan. Whether you're about to launch a debut novel, or you have a dozen published books, this workbook will help you stand strong and say, I Am the Boss of My Author Business! ¿ PLUS: You'll also learn:Why branding the author (not the book) will help sell more books Who handles marketing for authors in order to grow your career Why becoming an Author Entrepreneur will help you feel empowered Publishing-related marketing and branding terms to make marketing easier How and where authors make money... so you can earn more and do less Grow your writing career beyond one book. Connect with your unique readers.Develop your author brand, by ORDERING THE BOOK today.
Autorenporträt
Karen A. Chase is an author, speaker, and brand designer. For nearly three decades Karen has worked as a professional designer creating brands for national and international organizations, non-profits, and authors. She has spoken with nearly one hundred historical, corporate, and book club audiences in the US and Canada. She is a part-time onboard history lecturer with American Cruise Lines, sailing on the East Coast and the Chesapeake.Her first book, Bonjour 40: A Paris Travel Log, garnered seven independent publishing awards, and her first novel, Carrying Independence, was a nominee for the 2020 Library of Virginia Literary Awards. Historical fiction focusing on the signing of the Declaration of Independence, the novel was awarded #12 of the 100 Best Indie Books of 2019. In 2024, she published The Travel Journal of Eliza House Trist, 1783-84-a new transcription of a journal kept by the woman who went west and kept a journal for Thomas Jefferson.She is a member of the Albemarle Chapter of the Daughters of the American Revolution.