Branding as a Cultural Force - Landa, Robin
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Erscheint vorauss. 9. Dezember 2025
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Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.

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Produktbeschreibung
Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.
Autorenporträt
Robin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation's "Great Teachers of Our Time." Her commentary has appeared in Harvard Business Review, Fast Company, and Inc. She is the author of more than twenty-five books, including most recently Shareworthy: Advertising That Creates Powerful Connections Through Storytelling (Columbia, 2024, with Greg Braun).