Timeka N. Tounsel

Branding Black Womanhood

Media Citizenship from Black Power to Black Girl Magic

• Gebundenes Buch

Produktbeschreibung

CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black womenâ s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhoodexamines the commercial infrastructure that absorbed Thompsonâ s mantra.

Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 182
• Erscheinungstermin: 17. Juni 2022
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 350g
• ISBN-13: 9781978829916
• ISBN-10: 1978829914
• Artikelnr.: 62562237

Autorenporträt

TIMEKA N. TOUNSEL is an assistant professor of African American studies and media studies at Pennsylvania State University.

Inhaltsangabe

Prologue
Introduction: Black Women and the Twenty-First Century Image Economy
Chapter 1: The Black Woman that Essence Built
Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor
Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female
Empowerment
Chapter 4: Beyond Magic: Black Women Content Creators and Productive
Vulnerability
Epilogue
Acknowledgments
Notes
Selected Bibliography
Index