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The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.

Produktbeschreibung
The study focuses on how branding established important assumptions about Wilde and his work in his own mind and in those of his readers, and it examines how each stage of brand development affected the immediate responses to Wilde's writings and, as it continued to evolve, progressively shaped our understanding of the Wilde canon.
Autorenporträt
Michael Patrick Gillespie taught for twenty-nine years at Marquette University as an Assistant, Associate, and a Full Professor and finally as the inaugural Louise Edna Goeden Professor of English.