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Ready to leave the comfort of a steady paycheck behind and build your own business? Before you take the plunge, you need to know the real truths about entrepreneurship- the ones no one tells you. In Brutal Truths About Starting a Business, Andre St Pierre lays bare the harsh realities of startup life, offering you a raw and honest look at what it takes to succeed. Inside, you'll discover how to:Navigate cash flow problems and keep your business afloat even when money is tight Protect your mental health and avoid burnout while juggling the many hats of entrepreneurship Build a business model that can survive the harsh reality of market competition and financial stress Set realistic goals and avoid the pitfalls that many new entrepreneurs fall into Turn your passion into profit and scale your business without sacrificing your well-being This edition of the book includes two bonus Sections:20 Step Checklist for Starting a Business 5 Key Competencies for Success During the First Six Months