Bowei Chen is an Associate Professor in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is the Programme Director of the MSc in Business Analytics. Gerhard Kling is Professor in Finance at the University of Aberdeen, UK. He has worked in higher education (SOAS, University of Southampton, UWE, Utrecht University) and consulting (McKinsey).
Inhaltsangabe
Section ONE: Introduction and preliminaries; Chapter 01: Introduction; Chapter 02: Mathematical foundations of business analytics; Chapter 03: Getting started with python; Chapter 04: Data wrangling; Chapter 05: Data visualization; Section TWO: Methods and techniques; Chapter 06: Linear regression; Chapter 07: Logistic regression; Chapter 08: Neural networks; Chapter 09: K nearest neighbours; Chapter 10: Naïve bayes; Chapter 11: Tree based methods; Chapter 12: Support vector machines; Chapter 13: Principal component analysis; Chapter 14: Cluster analysis; Section THREE: Applications and tools; Chapter 15: Modelling supply chains use cases; Chapter 16: User interfaces and web applications; Chapter 17: Answers to exercises;
Section ONE: Introduction and preliminaries; Chapter 01: Introduction; Chapter 02: Mathematical foundations of business analytics; Chapter 03: Getting started with python; Chapter 04: Data wrangling; Chapter 05: Data visualization; Section TWO: Methods and techniques; Chapter 06: Linear regression; Chapter 07: Logistic regression; Chapter 08: Neural networks; Chapter 09: K nearest neighbours; Chapter 10: Naïve bayes; Chapter 11: Tree based methods; Chapter 12: Support vector machines; Chapter 13: Principal component analysis; Chapter 14: Cluster analysis; Section THREE: Applications and tools; Chapter 15: Modelling supply chains use cases; Chapter 16: User interfaces and web applications; Chapter 17: Answers to exercises;
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