Business and Management Research - Hallebone, Erica; Priest, Jan
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Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: . Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project . Case studies demonstrate the concepts and methodologies of research . Strong focus on methodology, a central aspect of successful research design…mehr

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Produktbeschreibung
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. Three popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects. Key Features: . Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project . Case studies demonstrate the concepts and methodologies of research . Strong focus on methodology, a central aspect of successful research design
Autorenporträt
Dr. Erica Hallebone is a Professorial Fellow and Dr. Jan Priest is an Adjunct Professor - both in the Graduate School of Business at RMIT University, Melbourne, Australia.