Bobby Borg

Business Basics for Musicians

The Complete Handbook from DIY to the Majors

• Gebundenes Buch

Produktbeschreibung

This is the ultimate layperson’s handbook to the current music industry. The third edition is fully updated and includes new insights into AI, NFTs, and the metaverse; music royalties; DIY strategies; major-label record, publishing, and merchandising deals; and more. It provides fresh case studies and interviews with industry leaders.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Third Edition
• Seitenzahl: 448
• Erscheinungstermin: 31. Januar 2024
• Englisch
• Abmessung: 260mm x 183mm x 29mm
• Gewicht: 1032g
• ISBN-13: 9781538182550
• ISBN-10: 1538182556
• Artikelnr.: 68886221

Autorenporträt

Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician's Institute. He is an assistant professor of practice in music industry studies at University of Southern California's Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician's Handbook, Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.

Inhaltsangabe

Contents
Foreword by Michael Garcia, Chair of Music Industry, University of Southern
California
Welcome Fam-both New and Existing. Here's What's Updated and Improved
Preface
Acknowledgments
Part 1: Career Execution
1.Pursuing a Career in the New Music Industry: 16 Tips (and then Some) for
Career Success
Q&A with Michael Levine: Attributes of The Super Successful
Part 2: Business Relationships
2.Band Membership, Part 1: Formation and Self-Management
How and Where to Look for Musicians
Criteria for Choosing Band Members
The Day-to-Day Operating Rules of the Band
3.Band Membership, Part 2: Partnerships, Trademarks, and Business Entities
Band Membership Agreements
Q&A Jeff Cohen: Trademarks, Business Entities and More
4.Contract Employment or Self-Employment, Part 1:Gigs and Unions
Getting the Gig: How to Be a "Working" Musician
Seeking Fair Treatment and Guidance via the AFM
Seeking Fair Treatment and Guidance via SAG-AFTRA
5.Contract Employment or Self-Employment, Part 2: Employment Agreements and
Negotiations
Working for Employers with Limited Budgets
Working for Employers with Larger Budgets
Working for Employers Who Offer a Salary and Percentages
6.Contract Employment or Self-Employment, Part 3: Income Taxes and
Insurance
Understanding Your Income Taxes: Ten Common Questions
Workers' Compensation Insurance
The IRS: Qualifications for Employment
7.Solo Artist and Employer: Pros, Cons, and Responsibilities
The Advantages of Going Solo
The Disadvantages of Going Solo
Leaving Member Clauses: The Record Company's Rights to Solo Artists
The Business and Legal Responsibilities of Solo Artists
Q&A with Justin Paul: Solo Artists and DJ Entrepreneurs
Part 3: Pro Teams
8.Entertainment Attorneys: What They Do and What They Cost You
The Role of an Attorney in Your Career
Hiring Your Attorney
Attorney Fee Structures
Getting The Most Out of Your Attorney
A Conflict of Interest
Changing Your Legal Representation
DIY Spotlight: Low- To No-Budget Tips For Handling Legal Matters
9.Personal Managers: Roles, Options, and Agreements
The Role of a Personal Manager in Your Career
Management Options
Management Agreements
DIY Spotlight: Self-Management Checklist For Fledgling Artists
Q&A With Michael Kaminsky: The Future State Of Management
10. Business Managers: Bills, Investments and More
The Role of a Business Manager in Your Career
Hiring Your Business Manager
Important Terms of Your Agreement
DIY Spotlight: Self-managing Your Finances and Your Life
11. Talent Agents: Work, Scope, and Contracts
The Role of an Agent in Your Career
Hiring Your Agent
Terms of the Agreement
DIY Spotlight: Methods For Being Your Own Booking Agent
Q&A With John Pantle: Words From A Seasoned Agent
12. Record Producers: Creativity, Budgets, and Fee Structures
The Role of a Record Producer in Your Career
When and How a Producer May First Get Involved
Additional Responsibilities of the Record Producer
Hiring a Record Producer
The Record Producer's Compensation Structure
DIY Spotlight: Examples of How DIY Artists Pay their Producer
Part 4: Deals and Dollars
13. Making and Selling Records, Part 1: Types of Record Deals and Companies
Do-It-Yourself Recording Companies
Independent Labels
Production Companies
Major Labels
Q&A with Tim Yasui: The Future and Relevance of Labels
14. Making and Selling Records, Part 2: Key Deal Issues in Recording
Contracts
Issue #1: Who Is the Label?
Issue #2: How Much Will I Get to Make My Record?
Issue #3: Can I Make the Record I Want to Make?
Issue #4: How Do I Know They'll Release My Record?
Issue #5: Will I Get Guaranteed Marketing Support?
Issue #6: Do I Have a Say in How the Masters Will Be Exploited?
Issue #7: Artist Royalties: Will I Ever Make Money from the Label?
Issue #8: Controlled Composition Clauses
Issue #9: 360 Rights in Deals
Issue #10: How Many Records (Or Singles) and for How Long Is the Deal?
Issue #11: Can I Record Other Projects?
Issue #12: Everything Else Artists Should Be Concerned About
Issue #13: What Does the Label of the Future Look Like?
DIY Spotlight: How To Start And Run Your Own Record Label
15. Music Publishing, Part 1: Copyright Essentials
Copyright: Definition, Formation, and Benefit
Copyright and Work Made for Hire
Compulsory Licensing for Songs on Records
Copyright and Joint Works (aka Collaborations)
Duration of Copyright
16. Music Publishing, Part 2: Even More Copyright Essentials
Copyright Registration
The Copyright Notice
Copyright Infringement
More on Copyright: Sound Recordings Are Copyrights, Too
Q&A with Steve Winogradsky: Foreign Copyright
Q&A With Michael Eames: The Music Modernization Act
17. Music Publishing, Part 3: Income Streams-Mechanicals and Performances
Shares of the Publishing Pie
Types of Publishing Income
Mechanical Royalties
Performance Royalties
18. Music Publishing, Part 4: Income Streams-Synchronization and Print
Synchronization Fees
Print Royalties
19. Music Publishing, Part 5: Sources of Income Streams- Electronic
Transmissions and Foreign Subpublishing
What Are Electronic Transmissions?
Foreign Sub-publishing Income
What Is Foreign Subpublishing Income?
Bonus Section: Subpublishing And the Mighty Subpublishers
20. Music Publishing, Part 6: Publishing Companies and Types of Deals
What Established Music Publishers Can Do for Your Career
Types of Publishing Deals
Other Contract Deal Points
Q&A with Neil Gillis: DIY-Level Synch Exploitation
21. Music Publishing, Part 7: DIY Publishing: Starting Your Own Company
Step 1: Affiliate with ASCAP or BMI
Step 2: File a DBA (Doing Business As)
Step 3: Register with the Copyright Office
Step 4: Prepare to Collect Royalties
DIY Spotlight: How to Pitch Your Music in Film, TV and Games
22. Live Performing and Touring, Part 1:Purpose and Opportunity
When and Why to Perform Live and Tour
DIY Spotlight: How and Where to Get Gigs: 9 Tips to Consider
Q&A with Chris Arnstein: The Realities of Live Performing
Q&A Bonus With Kevin Lyman: Music Festivals and DIY Musicians
23.Live Performing and Touring, Part 2: Deals, Negotiations, and Contracts
How You're Paid for Live Performance Deals
How Live Performance Deals Are Negotiated
Live Performance Contracts and Riders
24.Merchandising, Part 1: Rights, Types, and Companies
Merchandising Rights
Grants of Rights
Merchandising Companies
Types of Merchandising Deals
25. Merchandising, Part 2: Contract Terms for Tour Merchandising
Key Touring Terms in Merchandising Contracts
26. Merchandising, Part 3: Retail Deals and Independent Merchandising
Key Retail Terms in Merchandising Contracts
Q&A with Bob Fierro: DIY Merchandising
Q&A Bonus with Dave Cool: DIY "Online" Merchandising
Part 5: Future Predictions
27.The Music Business 2030: Future Predictions, Inspirations and Warnings
Key Issues of the Future
State of The Music Industry
Tech Advancements and Music Discovery
Deals and Dollars
Team-related Issues
The Artists View's / Creativity
A Global View
Touring and Merchandising
Wait: A Few More Things to Look Towards!
Chapter Review and Discussion Questions
Chapter Activity Assignments
Midterm Test (Chapters 1-14)
Final Test (Chapters 15-27)
Index