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This is the ultimate layperson’s handbook to the current music industry. The third edition is fully updated and includes new insights into AI, NFTs, and the metaverse; music royalties; DIY strategies; major-label record, publishing, and merchandising deals; and more. It provides fresh case studies and interviews with industry leaders.

Produktbeschreibung
This is the ultimate layperson’s handbook to the current music industry. The third edition is fully updated and includes new insights into AI, NFTs, and the metaverse; music royalties; DIY strategies; major-label record, publishing, and merchandising deals; and more. It provides fresh case studies and interviews with industry leaders.
Autorenporträt
Bobby Borg is an Assistant Professor of Practice at the University of Southern California's Thornton School of Music. He is the author of four widely read books on the music industry and the founder of Bobby Borg Consulting, where he coaches rising music industry professionals.