Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes…mehr
Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work. You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools. MindTap digital tools help you further refine your communication skills.
Amy Newman is a management communication faculty member (emerita) at the Cornell University SC Johnson College of Business. As a senior lecturer, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Newman served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Newman was also an adjunct instructor at Ithaca College; Milano School for Policy, Management, and Environment at The New School in New York City and eCornell, where she developed and taught classes online for working professionals. She has won several awards for excellence in teaching and received grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Newman is author of "Building Leadership Character," "Recovery at Work" and several editions of "Business Communication: In Person, In Print, Online." Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.
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