Sandra Duhe

Business for Communicators

The Essential Guide to Success in Corporate and Public Affairs

• Broschiertes Buch

Produktbeschreibung

Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. This book provides future and current professional communicators with a hands-on, working knowledge of businesses.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 238
• Erscheinungstermin: 29. September 2021
• Englisch
• Abmessung: 254mm x 178mm x 13mm
• Gewicht: 454g
• ISBN-13: 9780367430085
• ISBN-10: 0367430088
• Artikelnr.: 62114226

Autorenporträt

Sandra Duhé is Associate Professor and Chair of Corporate Communication and Public Affairs at Southern Methodist University, USA.

Inhaltsangabe

Introduction to Business for Communicators 1. Why You Need to Speak the
Language of Business 2. Capitalism: Its Benefits and Discontents 3. A Micro
and Macro View of the Economy 4. The Art and Science of Financial
Statements 5. How and Why Finance Rules the Business World 6. Marketing
Envy and Other Observations 7. Getting Comfortable with the Quants 8. Why
You Cannot Ignore Operations Management 9. The Care and Feeding of Human
Capital 10. What is Strategy? 11. And Here Comes Legal 12. Last but Not
Least: Business Ethics Concluding Thoughts