A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business' commercial future. Whether you're looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan.
Business Plans For Dummies 2nd Edition contains new and updated information on:
Determining Where You Want to Go
Starting Your Business Plan
Charting the Proper Course
Setting Off in the Right Direction
Sizing Up Your Marketplace
Checking Out the Business Environment
Taking a Closer Look at Customers
Dividing Customers into Groups
Scoping Out Your Competition
Weighing Your Company's Prospects
Establishing Your Starting Position
Focusing On What You Do Best
Figuring Out Financials
Forecasting and Budgeting
Looking to the Future
Preparing for Change
Thinking Strategically
Managing More Than One Product
A Planner's Toolkit
Making Your Business Plan Work
Learning from Others: A Sample Business Plan
The Part of Tens
Ten Questions to Ask About Your Plan
Top Ten Business-Planning Never-Evers
Ten of the Best-Planned Organisations Around Map out a realistic business plan from scratch -- and see your business vision become a reality
Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researchingcustomer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start.
Realise your long-term goals -- understand what you want from your business and where you are headed
Check out the competition -- practise the latest market research techniques to best position your business
Sort out your finances -- construct a value chain, examine your cash-flow and calculate a sensible budget
Prepare for change -- learn to read cultural, political and technological trends and develop strategic alternatives
Establish yourself -- raise venture capital and market share, expand your workforce and plan the next stage for your business
Open the book and find:
Tips on writing a motivational mission statement
Details of the latest consumer trends and online research resources
How to seize lucrative opportunities before your competitors
Forecasting and budgeting strategies for all businesses
Guidance on managing more than one product
Advice on hiring and firing
Ways to adapt your business model to economic change
How to sell up and move on
Learn to:
Put together a watertight business strategy
Plan achievable business goals
Take advantage of the latest technology and marketing trends
Business Plans For Dummies 2nd Edition contains new and updated information on:
Determining Where You Want to Go
Starting Your Business Plan
Charting the Proper Course
Setting Off in the Right Direction
Sizing Up Your Marketplace
Checking Out the Business Environment
Taking a Closer Look at Customers
Dividing Customers into Groups
Scoping Out Your Competition
Weighing Your Company's Prospects
Establishing Your Starting Position
Focusing On What You Do Best
Figuring Out Financials
Forecasting and Budgeting
Looking to the Future
Preparing for Change
Thinking Strategically
Managing More Than One Product
A Planner's Toolkit
Making Your Business Plan Work
Learning from Others: A Sample Business Plan
The Part of Tens
Ten Questions to Ask About Your Plan
Top Ten Business-Planning Never-Evers
Ten of the Best-Planned Organisations Around Map out a realistic business plan from scratch -- and see your business vision become a reality
Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researchingcustomer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start.
Realise your long-term goals -- understand what you want from your business and where you are headed
Check out the competition -- practise the latest market research techniques to best position your business
Sort out your finances -- construct a value chain, examine your cash-flow and calculate a sensible budget
Prepare for change -- learn to read cultural, political and technological trends and develop strategic alternatives
Establish yourself -- raise venture capital and market share, expand your workforce and plan the next stage for your business
Open the book and find:
Tips on writing a motivational mission statement
Details of the latest consumer trends and online research resources
How to seize lucrative opportunities before your competitors
Forecasting and budgeting strategies for all businesses
Guidance on managing more than one product
Advice on hiring and firing
Ways to adapt your business model to economic change
How to sell up and move on
Learn to:
Put together a watertight business strategy
Plan achievable business goals
Take advantage of the latest technology and marketing trends