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This book presents unique insights into how and when rapid responses can be possible in the challenging times following business disruption. It will be a valuable resource for scholars across business disciplines, including B2B marketing and organizational studies.

Produktbeschreibung
This book presents unique insights into how and when rapid responses can be possible in the challenging times following business disruption. It will be a valuable resource for scholars across business disciplines, including B2B marketing and organizational studies.
Autorenporträt
Anna Bengtson is Professor of Business Studies, especially industrial marketing, in the Department of Business Studies, Uppsala University, Sweden. Susanne Åberg is Associate Professor of Business Studies, especially industrial marketing, in the Department of Business Studies at Uppsala University, Sweden. Peter Thilenius is Professor in Department of Business Studies, especially international business, at Uppsala University, Sweden.