Business Research - Collis, Jill; Hussey, Roger
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A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary…mehr

Produktbeschreibung
A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.
Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.
Autorenporträt
JILL COLLIS, BA (Hons), PhD, is a Senior Lecturer at Kingston University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is an active researcher and her recent publications include reports and articles relating to studies commissioned by the ICAEW, ACCA, DTI and Financial Reporting Council.

ROGER HUSSEY, MSc, PhD, FCCA, is the Dean of Accounting at the Odette School of Business, University of Windsor, Canada. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.