Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book…mehr
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding. Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Dr. Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France. Dr. Elayne Coakes teaches business research methods at the University of Westminster.
Inhaltsangabe
Introduction What are the right research methods for you and how might you go about selecting them? PART ONE Planning your project 01 The nature of business research What is scholarly literature? What is a research question (RQ) and how do I develop a good one? How may I use scholarly literature in my project? How may I use theory? 02 Methodology and methods What is research methodology? What has methodology got to do with research methods? How may I design my research? How should I use my 'case study'? What research methods should I use for my project? Part Two 'Doing' your project 03 The project proposal Project proposals Contents of a project proposal Critical and analytical thinking Prior planning prevents poor performance 04 Collecting quantitative data Finding quantitative data Secondary data Primary data Designing a successful survey Example of literature from which a hypothesis is derived Methods of collecting survey data Designing your questionnaire 05 Collecting qualitative data through interviews Interviewing types and design Focus groups Interviewing references and further websites Chapter appendix: Interview Protocol 06 Collecting data as an ethnographer Participant observation Non-participative observation 07 Case study research Objectives The case study Using deductive theory in case studies Cross-sectional case study design Longitudinal case study design Case study tactics adopted for design quality 08 Collecting data: less common methods Mixed methods research Social network analysis Action research Delphi method Participant and non-participant observation How to use crowdsourcing as a research tool How to use a repertory grid 09 Ensuring data saturation Validity of quantitative data Reliability of quantitative data Signifi cance of quantitative data Part Three Reporting your findings 10 Analysing quantitative data Measures of central tendency Measures of spread Some notes on statistical testing Variables: dependent and independent 11 Analysing qualitative data Coding text Checking Causal mapping Software for coding Part Four Writing your report 12 Discussing anticipated project findings Flawed reasoning 13 Conclusion to your report How to begin your conclusion Lessons to be learnt Recommendations 14 Reference lists 15 Writing your abstract 16 Conclusion Research question Knowledge of cutting-edge research and theory Research tools
Introduction What are the right research methods for you and how might you go about selecting them? PART ONE Planning your project 01 The nature of business research What is scholarly literature? What is a research question (RQ) and how do I develop a good one? How may I use scholarly literature in my project? How may I use theory? 02 Methodology and methods What is research methodology? What has methodology got to do with research methods? How may I design my research? How should I use my 'case study'? What research methods should I use for my project? Part Two 'Doing' your project 03 The project proposal Project proposals Contents of a project proposal Critical and analytical thinking Prior planning prevents poor performance 04 Collecting quantitative data Finding quantitative data Secondary data Primary data Designing a successful survey Example of literature from which a hypothesis is derived Methods of collecting survey data Designing your questionnaire 05 Collecting qualitative data through interviews Interviewing types and design Focus groups Interviewing references and further websites Chapter appendix: Interview Protocol 06 Collecting data as an ethnographer Participant observation Non-participative observation 07 Case study research Objectives The case study Using deductive theory in case studies Cross-sectional case study design Longitudinal case study design Case study tactics adopted for design quality 08 Collecting data: less common methods Mixed methods research Social network analysis Action research Delphi method Participant and non-participant observation How to use crowdsourcing as a research tool How to use a repertory grid 09 Ensuring data saturation Validity of quantitative data Reliability of quantitative data Signifi cance of quantitative data Part Three Reporting your findings 10 Analysing quantitative data Measures of central tendency Measures of spread Some notes on statistical testing Variables: dependent and independent 11 Analysing qualitative data Coding text Checking Causal mapping Software for coding Part Four Writing your report 12 Discussing anticipated project findings Flawed reasoning 13 Conclusion to your report How to begin your conclusion Lessons to be learnt Recommendations 14 Reference lists 15 Writing your abstract 16 Conclusion Research question Knowledge of cutting-edge research and theory Research tools
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