Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
Written by authors with an extensive track record in teaching business, the Europe, Middle East and Africa Edition of this bestselling volume features an up-to-date and comprehensive survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, sustainable practice, small business and entrepreneurship, global issues, and the increasing role of social media, this landmark text provides an engaging and authoritative introduction to business.
Die Herstellerinformationen sind derzeit nicht verfügbar.
Autorenporträt
William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of "Cengage Learning's Business," a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a "Principles of Marketing" text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances
and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Inhaltsangabe
Part 1: The Business Environment 1. Introduction to Business 2. Responsible Business 3. Global Business Part 2: Business Ownership and Entrepreneurship 4. Types of Business Ownership 5. Small Business, Entrepreneurship, and Franchises Part 3: Management and Organisation 6. Leadership and Managing a Business 7. Flexibility Within the Organisation 8. Products and Services Part 4: Human Resources 9. Recruitment and Retaining the Best Employees 10. Employee Motivation and Team Building Part 5: Marketing, Social Media and E-Business 11. The Marketing Concept 12. Product Development and Pricing Strategies 13. Marketing Channels 14. Marketing Communications 15. Social Media and E-Business Part 6: Accounting, Finance and Investment 16. Introduction to Management Accounting 17. Money and the Banking System 18. Financial Management 19. Personal Finances and Investments
Part 1: The Business Environment 1. Introduction to Business 2. Responsible Business 3. Global Business Part 2: Business Ownership and Entrepreneurship 4. Types of Business Ownership 5. Small Business, Entrepreneurship, and Franchises Part 3: Management and Organisation 6. Leadership and Managing a Business 7. Flexibility Within the Organisation 8. Products and Services Part 4: Human Resources 9. Recruitment and Retaining the Best Employees 10. Employee Motivation and Team Building Part 5: Marketing, Social Media and E-Business 11. The Marketing Concept 12. Product Development and Pricing Strategies 13. Marketing Channels 14. Marketing Communications 15. Social Media and E-Business Part 6: Accounting, Finance and Investment 16. Introduction to Management Accounting 17. Money and the Banking System 18. Financial Management 19. Personal Finances and Investments
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
