Canary - Rogers, Dennis
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In a world where truth doesn't sell as well as fiction, perhaps nowhere is that more exploited than in the fitness industry. The book recounts the author's misadventures as he transitions from an adolescent obsession with exercise to a career in the business of exercise. It offers an honest look at how he navigates various roles in the often shady, sometimes absurd fitness industry. Over time, he realizes that the programs promoted by gyms and fitness centers do more harm than good. Like a canary in a coal mine, he warns members that the 'more is better' mentality helps sell memberships, but…mehr

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Produktbeschreibung
In a world where truth doesn't sell as well as fiction, perhaps nowhere is that more exploited than in the fitness industry. The book recounts the author's misadventures as he transitions from an adolescent obsession with exercise to a career in the business of exercise. It offers an honest look at how he navigates various roles in the often shady, sometimes absurd fitness industry. Over time, he realizes that the programs promoted by gyms and fitness centers do more harm than good. Like a canary in a coal mine, he warns members that the 'more is better' mentality helps sell memberships, but applying that to exercise will only lead to problems. As he makes it his mission to show people a better way, he finds himself on a collision course with the industry and himself. Entertaining, informative, and thought-provoking--an honest account of discovery.
Autorenporträt
Dennis Rogers is a business consultant for strength training studios in the US. He is the owner and operator of Essential Exercise in Binghamton, New York. He continues to instruct clients to take a rational approach to exercise by performing slow-motion strength-training workouts.