This insightful book discusses the changing nature of casino businesses within the framework of an integrated resort or hospitality organisation, bringing readers up to speed with the challenges of managing a casino within the rapidly expanding gaming-leisure-tourism industry. The fully revised second edition has been updated to include: · New content on environmental, social and governance initiatives; suggested frameworks for integrated resorts; legal and governmental controls and regulations; marketing/promotions of casinos in integrated resorts; and the role of mathematics in table and slot management. · New material discussing the impact of the COVID-19 pandemic on casino operations. · Updates on problem gambling prevalence rates and new casino developments in Asia Pacific. · New case studies and examples throughout, including those from the USA and Asia Pacific, presenting the reader with some of the real-life issues and debates facing the industry. Written in an accessible style, this book is suitable for readers with no prior knowledge of, or experience in, casino operations. It will also be an essential resource for students and academics of hospitality, leisure, casino management and hotel management.
'The essence of Desmond Lam's gaming research and industry knowledge is ingeniously unfolded in this casino management book that offers multidisciplinary perspectives. The book helps to fill a gap in current literature. It contains all-rounded contents that are suitable to the needs of academics, industry and students.'
Dr Lawrence Fong, University of Macau, China
'This comprehensive, engaging and timely volume explains the relationship between gaming and integrated resorts. Professor Lam brings a welcome and well informed Asia-Pacific perspective to a globally significant phenomenon. Invaluable for practitioners, students and researchers.'
Prof. Brian King, The Hong Kong Polytechnic University, Hong Kong
'With legal gambling far larger in terms of revenue than all other forms of entertainment combined, this book fills a big gap in understanding how gaming fits into the new platforms of marketing leisure. It lays out in an entertaining manner the evolution of gambling and integrated resorts and how successful firms have adapted to the culture and demographic profile of the market they serve.'
Prof. Dick Mizerski, University of Western Australia, Australia
Dr Lawrence Fong, University of Macau, China
'This comprehensive, engaging and timely volume explains the relationship between gaming and integrated resorts. Professor Lam brings a welcome and well informed Asia-Pacific perspective to a globally significant phenomenon. Invaluable for practitioners, students and researchers.'
Prof. Brian King, The Hong Kong Polytechnic University, Hong Kong
'With legal gambling far larger in terms of revenue than all other forms of entertainment combined, this book fills a big gap in understanding how gaming fits into the new platforms of marketing leisure. It lays out in an entertaining manner the evolution of gambling and integrated resorts and how successful firms have adapted to the culture and demographic profile of the market they serve.'
Prof. Dick Mizerski, University of Western Australia, Australia







