Celebrity Culture and the Entertainment Industry in Asia
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This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.

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Produktbeschreibung
This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media impact. Through interviews with celebrities and entertainment industry practitioners, the authors discuss the social, cultural and economic influences.
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Autorenporträt
Vivienne Leung S.Y. is a senior lecturer and program director of advertising and branding in the Department of Communication Studies at Hong Kong Baptist University. Kimmy Cheng is a lecturer and program director of public speaking in the Department of Communication Studies at Hong Kong Baptist University. Tommy Tse is assistant professor in the Department of Sociology at the University of Hong Kong.