Celebrity Endorsement in Malaysia - Idris, Izian; Bahrom, Fatihin Husna
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The book is intended to explore Malaysian celebrity endorsement particularly in apparel. within the endorsement marketing, activities are designed to satisfy human needs and wants which are intended to lead to a maximum purchase intention particularly among generation Y in Malaysia. Therefore, this book is intended to be as a guideline on how celebrity can be a model/endorser to attract the young generation to purchase a product.

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Produktbeschreibung
The book is intended to explore Malaysian celebrity endorsement particularly in apparel. within the endorsement marketing, activities are designed to satisfy human needs and wants which are intended to lead to a maximum purchase intention particularly among generation Y in Malaysia. Therefore, this book is intended to be as a guideline on how celebrity can be a model/endorser to attract the young generation to purchase a product.
Autorenporträt
Izian Idris promoviert derzeit an der Universität Liverpool, UK. Sie hat ihren Abschluss und Master an der Liverpool John Moores University, UK, gemacht. Ihr besonderes Interesse gilt älteren Erwachsenen, Werbung und Marketing. Dieses Buch entstand in Zusammenarbeit mit ihrer Studentin im letzten Studienjahr, Frau Fatihin Husna, die Mitautorin des Buches ist.