Choose - Levesque, Ryan
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Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business. What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the…mehr

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Produktbeschreibung
Now in paperback - the go-to business manual that shows you how to plan, test and choose the right market to help develop your start-up into a highly successful business. What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 per cent of all small businesses fail within their first year and 50 per cent in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the essential business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success.
Autorenporträt
Ryan Levesque is a 7-time Inc. 5000 CEO & founder, and two-time #1 national best-selling author. He's generated over 100M in revenue and has successfully sold two of his companies. His work has been featured in the Wall Street Journal, Harvard Business Review, Forbes, Entrepreneur, and NBC News. Today he serves as a Strategic Advisor to multiple businesses, is working on his next book, and writes a weekly email newsletter, "The Digital Contrarian," offering Unconventional Business Wisdom to over 100,000 subscribers. He and his wife and their two boys live on their family farm, where they actively raise and grow their own food and conserve the land using regenerative, holistic practices. ryanlevesque.net