Waldemar Cudny

City Branding and Promotion

The Strategic Approach

• Gebundenes Buch

Produktbeschreibung

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 196
• Erscheinungstermin: 2. Mai 2019
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 464g
• ISBN-13: 9781138488106
• ISBN-10: 1138488100
• Artikelnr.: 56547481

Autorenporträt

Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of ¿ód¿, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland.

Inhaltsangabe

1. Introduction 2. Setting the agenda 3. Defining the current situation:
developing the analytical part of the strategy 4. Creating the strategic
part and strategy implementation 5. City branding and promotion strategy
for Tomaszów Mazowiecki (Poland) 6. Summary