A civil society campaign is one that is intended to mobilize public support and use democratic tools such as lobbying in order to instigate social change. Civil society campaigns can seek local, national or international objectives. They can be run by dedicated single-issue groups such as Baby Milk Action, or by professional Non-Governmental Organisations, such as the World Development Movement, who may have several campaigns running at any one time. Larger coalition campaigns such as 2005's Make Poverty History may involve a combination of NGOs. Effective campaigning can sometimes achieve much more that good works or giving to charity. For example, the Jubilee 2000 debt campaign persuaded G7 governments to cancel $100bn of debt owned by poor countries, releasing more money for development than 1,000 years of Christian Aid weeks. In the UK, ASH (Action on Smoking and Health) s campaign for a ban on smoking in public places in 2006 saved over 2,000 lives and billions of pounds a year.
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