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Over the past ten years, addressing what Strategic Communications is has been a challenge for the military community. It is at times referred to as a process, referred to in the context of the strategic level of war, and referred to in the context of anyone communicating at any level. The joint community has provided a definition of Strategic Communications and there has been a large amount of non-doctrinal discussions, but very little substance other than the recognition of the need to synchronize actions. Terms like inform, influence and persuade are referred to but have never been…mehr

Produktbeschreibung
Over the past ten years, addressing what Strategic Communications is has been a challenge for the military community. It is at times referred to as a process, referred to in the context of the strategic level of war, and referred to in the context of anyone communicating at any level. The joint community has provided a definition of Strategic Communications and there has been a large amount of non-doctrinal discussions, but very little substance other than the recognition of the need to synchronize actions. Terms like inform, influence and persuade are referred to but have never been doctrinally defined leaving their interpretation up to each individual. This paper proposes a communication framework under which the military practitioner can visualize and verbalize intended cognitive effects desired upon a specified audience. It utilizes a modified version of John Boyd's OODA-Loop, combined with a classic communication model, in order to visually depict the cognitive process that occurs starting with the introduction of new information from one individual to the desired effect that is intended upon another. It also constructs a written format borrowing from the Field Artillery Task-Purpose-Method-Effect construct and applies the framework to three case studies. The cognitive model proposed meets the intent of the 2011 U.S. National Security Strategy, which calls for the better understanding of attitudes, opinions, grievances and concerns of others in order to develop better plans. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.