Debbie Collins

Cognitive Interviewing Practice

• Gebundenes Buch

Produktdetails

• Verlag: Sage Publications
• Seitenzahl: 288
• Erscheinungstermin: 13. Dezember 2014
• Englisch
• Abmessung: 241mm x 170mm x 20mm
• Gewicht: 612g
• ISBN-13: 9781446256008
• ISBN-10: 1446256006
• Artikelnr.: 40903952

Autorenporträt

Debbie Collins is Head of Questionnaire Development and Testing at NatCen Social Research. An experienced survey researcher, Debbie has specialised over the past decade in survey methodology, questionnaire development and testing. Debbie founded NatCen's Questionnaire Development and Testing Hub, with Michelle Gray in 2006 and has developed and tested survey questions and data collection tools for a wide range of clients. Debbie's research interests include novel uses of cognitive interviewing, effective combinations of pretesting methods, and the design of web and mixed mode questionnaires.

Inhaltsangabe

Background and Context
Cognitive Interviewing: Origin, Purpose and Limitations
Other Pretesting Methods
How to Conduct a Cognitive Interiewing Project
Planning a Cognitive Interviewing Project
Sampling and Recruitment
Developing Interview Protocols
Conducting Cognitive Interviews
Data Management
Analysis and Interpretation
Application of Findings
Cognitive Interviewing in Practice
Survey Mode and its Implications for Cognitive Interviewing
Cross-national, Cross-cultural and Multilingual Cognitive Interviewing
Wider Applications of Cognitive Interviewing