Collaborative Advantage - Skinner, Paul
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Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.

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Produktbeschreibung
Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.
Autorenporträt
Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organizational success, create economic value and improve peoples' lives. He is also the founder of Pimp My Cause, which uses cause-related challenges to enhance the capabilities of individual marketers and marketing teams and supports over 2,000 charities and social enterprises with access to pro bono marketing in the process. Paul has advised clients as diverse as PwC and the United Nations, Sony and Save the Children. In 2014 he was awarded an honorary visiting fellowship at Edge Hill University business school, has twice won Consultant of the Year awards from the Chartered Institute of Marketing and is an advisory board member at London's Museum of Brands, Packaging and Advertising.