56,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
28 °P sammeln
  • Broschiertes Buch

This book begins by decoding the "personalities" of color through concise physical and psychological principles, then demonstrates how to orchestrate these personalities in branding, spaces, products, and digital interfaces to craft visual narratives that are fiery, serene, avant-garde, or trustworthy. The second half threads ten cross-cultural case studies to show readers that color is never just an aesthetic decision.

Produktbeschreibung
This book begins by decoding the "personalities" of color through concise physical and psychological principles, then demonstrates how to orchestrate these personalities in branding, spaces, products, and digital interfaces to craft visual narratives that are fiery, serene, avant-garde, or trustworthy. The second half threads ten cross-cultural case studies to show readers that color is never just an aesthetic decision.
Autorenporträt
Guomin Liu: 1978-, a vice professor at Northeast Electric Power University in China, whose study interest is landscape design and environment design.