Deanna Sellnow, Kathleen Verderber, Rudolph Verderber

Comm

• Broschiertes Buch

Produktbeschreibung

Sellnow/Verderber/Verderber's "COMM," 7th Edition, is written and organized with your perspective in mind. The practical examples throughout the book make the research both relatable and relevant to you. The text combines an easy-reference textbook with an innovative digital experience -- all at an affordable price. Delivering comprehensive yet succinct coverage, it integrates the latest research, best practices and timely, real-world examples.

Produktdetails

• Verlag: Cengage Learning
• 7th edition
• Seitenzahl: 384
• Erscheinungstermin: 1. Januar 2026
• Englisch
• ISBN-13: 9798214157313
• Artikelnr.: 74915619

Autorenporträt

Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual.