Commercial Intimacy - Richard Popp; Brenton Malin; Wendy A. Woloson
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"This volume asks how our understanding of business history changes when we take the spatial and emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, whether in face-to-face interactions, long-distance appeals, or the connections felt in between, have been leveraged by marketers since the late nineteenth century"--

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Produktbeschreibung
"This volume asks how our understanding of business history changes when we take the spatial and emotional dynamics of intimacy to be foundational elements of commercial persuasion. It explores how feelings of personal familiarity, whether in face-to-face interactions, long-distance appeals, or the connections felt in between, have been leveraged by marketers since the late nineteenth century"--
Autorenporträt
Richard K. Popp is Associate Professor of History at the University of Wisconsin-Milwaukee. Brenton J. Malin is Associate Professor of Communication; Cultural Studies; Film and Media Studies; and Gender, Sexuality, and Women's Studies at the University of Pittsburgh. Wendy A. Woloson is Associate Professor of History at Rutgers University-Camden.